Key Highlights
- Uttar Pradesh Excise Policy 2023–24 focuses on enhancing transparency, increasing state revenue, and streamlining liquor retail operations.
- The policy promotes digital governance, ease of doing business, and modernization of the excise ecosystem.
- Emphasis on transparent allocation of liquor shops through technology-driven systems.
Key Policy Highlights & Data
Revenue Target
- Uttar Pradesh targeted excise revenue collection of approximately ₹45,000 Crore+ under the Excise Policy 2023–24.
E-Lottery System
- Liquor and beer shops allotted through a transparent e-lottery mechanism to ensure fair participation and transparency.
Composite Shop Model
- Introduction and expansion of composite liquor shops for operational efficiency and consumer convenience.
Premium Retail Promotion
- Encouragement for establishment of:
- Premium liquor retail outlets
- Model shops
- Modern retail infrastructure
Digital Governance
- Online systems introduced for:
- Licensing
- Shop allotment
- Fee payment
- Monitoring & compliance
Ease of Doing Business
- Simplified procedures for:
- License renewal
- Retail allotment
- Operational approvals
Tourism & Hospitality Support
- Simplified licensing provisions for:
- Hotels
- Restaurants
- Clubs
- Tourism establishments
Enforcement & Regulation
- Strong measures against:
- Illegal liquor trade
- Counterfeit liquor
- Unauthorized manufacturing and sale
Beer & Low Alcohol Beverage Promotion
- Promotion of beer and low-alcohol beverages through regulated retail channels.
Economic Impact
- Significant contributor to Uttar Pradesh’s non-tax revenue.
- Boost to hospitality, tourism, retail, and allied sectors.
- Increased employment opportunities across retail and logistics networks.
























