Uttar Pradesh Export Promotion Policy 2025–30

 

Introduction

It is peak summer in the streets of Dubai, yet residents around Dubai Global Village remain undeterred by the heat as the season of mango exports reaches its height. While Alphonso continues to enjoy global recognition, discerning consumers increasingly acknowledge the distinct appeal of Dasehri mangoes from Uttar Pradesh, a product that has quietly emerged as an ambassador of the state’s growing export strength.

Over the years, products from Uttar Pradesh have carved a distinct niche in international markets, supported by focused initiatives such as One District One Product (ODOP). From Bhadohi’s handwoven carpets to Moradabad’s brassware, exports from the state record sustained growth, instilling renewed confidence among manufacturers, MSMEs and exporters across districts.

The impact of state-led export policies and incentive frameworks is reflected in national performance benchmarks:

As per the Export Preparedness Index (EPI) 2024 released by NITI Aayog, Uttar Pradesh secures 4th position nationally and 1st position among landlocked states, marking a significant improvement from its 7th overall rank and 2nd position among landlocked states in 2022. This sharp progress within a short span underscores the impact of comprehensive reforms in the state’s export ecosystem, linking exports with employment generation, investment inflows, regional balance and inclusive development.

Building on this momentum, the Government of Uttar Pradesh introduces the Uttar Pradesh Export Promotion Policy 2025-30, a comprehensive roadmap aimed at strengthening export competitiveness, expanding the exporter base and modernising export infrastructure. The policy targets a significant expansion of exports from USD 21 billion to USD 50 billion by 2030, positioning exports as a core pillar of the state’s long-term economic growth strategy.

 

 

Export Growth Targets & Strategic Outcomes

Recognising that sustained success stems from clearly defined objectives, the Uttar Pradesh Export Promotion Policy 2025-30 is structured around measurable and outcome-driven targets. These targets guide implementation, ensure accountability and establish a long-term vision for export-led development.

Key targets identified under the policy include:

Doubling export value:

The policy sets an ambitious target of increasing Uttar Pradesh’s exports from USD 21 billion in FY 2024 to USD 50 billion by FY 2030, strengthening the state’s contribution to India’s overall export performance.

 

Expanding the exporter base:

To ensure inclusive and sustainable growth, the policy aims to increase the number of registered exporters by 50% by 2030, with a special focus on MSMEs, start-ups, ODOP units and first-time exporters.

 

District-wide export participation:

The policy integrates all districts of Uttar Pradesh into the export ecosystem, enabling local industries and clusters to access global markets while promoting balanced regional development.

 

Strengthening export infrastructure:

A strong emphasis is placed on export-oriented infrastructure, with targeted projects aggregating a minimum cumulative investment of ₹100 crore during the policy period to enhance logistics, testing, certification and fulfilment capabilities.

 

Promoting high-value and future-ready exports:

The policy prioritises service exports, e-commerce-led trade, GI-tagged products, Electronics/IT and small-consignment exports, enabling higher value addition and improved global competitiveness.

Collectively, these targets steadily enhance Uttar Pradesh’s export-to-GSDP ratio and reinforce exports as a central driver of long-term economic development.

 

Eligible Beneficiaries under the Policy

Aligned with the national ethos of Sabka Saath, Sabka Vikas, the Export Promotion Policy 2025-30 adopts an inclusive approach by supporting a wide spectrum of exporters across sectors and scales.

Eligible beneficiaries include:

Manufacturing Exporters:

Units exporting goods across priority sectors such as handicrafts, textiles, leather, engineering goods, electronics, agro-products, pharmaceuticals, glass, ceramics and allied industries.

Merchant Exporters:

Traders and aggregators sourcing products from Uttar Pradesh and exporting them to international markets.

Service Exporters:

For the first time, the policy formally incentivises service exports, including IT & ITES, education services, medical tourism, logistics, travel, hospitality and other globally traded services.

New and Small Exporters:

Start-ups, MSMEs, ODOP units and first-time exporters, including those exporting through e-commerce platforms, postal channels or small consignments.

*All eligible exporters are required to be registered with the Export Promotion Bureau, Uttar Pradesh (EPBUP), to avail policy benefits.

Export Incentive Framework

The revised policy adopts a remission-oriented approach, with incentives designed to reduce costs, mitigate risks and reward export growth. This framework ensures sustained competitiveness for Uttar Pradesh’s exporters in global markets.

Marketing Development Assistance (MDA)

To strengthen global market presence, the policy provides up to 75% reimbursement for approved promotional activities, subject to an annual cap of ₹25 lakh per exporter.

Supported activities include:

  • Participation in international and domestic trade fairs
  • Buyer–seller meets and virtual exhibitions
  • Digital marketing, website development and online catalogues
  • Advertising and brand promotion
  • Export certifications and product approvals
  • Dispatch of product samples to foreign buyers

Trade bodies and export promotion institutions organising large-scale international events are eligible for assistance up to ₹3 crore.

Air Freight Subsidy

To offset high logistics costs, exporters receive:

  • 30%of air freight cost or ₹150 per kg (whichever is lower)
  • Annual cap of ₹10 lakh per exporter

The subsidy applies even when shipments move through air cargo complexes outside the state, provided the goods originate from Uttar Pradesh.

Freight Subsidy to Gateway Ports

As a landlocked state, Uttar Pradesh supports exporters transporting goods to seaports through ICDs and CFS facilities.

  • ₹20,000 for 20-ft containers
  • ₹40,000 for 40-ft containers
  • Or 30% of freight cost, whichever is lower
  • Annual cap of ₹30 lakh perexporter

Small exporters with annual exports up to ₹5 crore receive support for LCL (Less-than-Container Load) shipments, making exports viable even at lower volumes.

New-Age Export Support Initiatives

Acknowledging the evolving dynamics of global trade, the policy introduces targeted initiatives to support emerging export channels and business models.

E-commerce Onboarding Assistance: 

Exporters onboarding onto international e-commerce platforms receive 75% reimbursement of onboarding and platform costs, capped at ₹3 lakh per year.

 

Dak Ghar Niryat Kendra (DNK) Assistance: 

To promote postal exports, exporters using DNK facilities receive 75% reimbursement of postage costs, up to ₹1 lakh per year.

 

Export Performance-Based Incentive: 

Exporters receive 1% of year-on-year export growth, subject to a cap of ₹20 lakh per year, rewarding sustained performance.

 

Export Credit Insurance Support: 

To mitigate payment risks, the state reimburses 30% of The Export Credit Guarantee Corporation of India (ECGC) premium, up to ₹5 lakh per exporter annually.

Export Infrastructure & Ecosystem Development

Recognising that sustainable export growth requires a strong ecosystem, the policy places significant emphasis on infrastructure and institutional capacity building.

 

Export-Oriented Specific Projects (EOSP):

The policy provides 40% capital subsidy, capped at ₹10 crore, for export-related infrastructure such as testing laboratories, logistics hubs, warehousing facilities, fulfilment centres and skill development institutions.

 

Trade Facilitation Centres:

  • Establishment of Merchandise Trade Facilitation Centres (MTFCs) across export-focused districts
  • Creation of a dedicated Services Trade Facilitation Centres (STFC) in Gautam Buddh Nagar

These centres provide end-to-end support on documentation, regulatory compliance, market intelligence, finance facilitation and exporter training.

Market Intelligence & Branding:

  • Establishment of Market Research Chairs in leading institutions
  • Creation of a dedicated UP Export Promotion Fund to enhance global visibility
  • Strengthening of district-level export promotion councils

Policy Significance & Strategic Impact

The Uttar Pradesh Export Promotion Policy 2025–30 represents a strategic shift from volume-led exports to a diversified, resilient and value-driven export economy. By emphasising remission-based incentives, digital trade facilitation, service exports and MSME participation, the policy aligns with global trade norms while unlocking new growth opportunities.

Most importantly, the policy positions exporters as key partners in economic development, employment generation and global integration, reinforcing Uttar Pradesh’s role in India’s export growth story.

Conclusion: Uttar Pradesh’s Export Vision 2030

With the launch of the Uttar Pradesh Export Promotion Policy 2025-30, the state sends a clear and confident message to global markets: Uttar Pradesh is ready to export competitively, sustainably and at scale.

By integrating financial incentives, infrastructure support, digital enablement and performance-linked rewards, the policy establishes a strong foundation for transforming Uttar Pradesh into a globally recognised export powerhouse.

For exporters whether established enterprises or first-time entrants this policy is not merely a support mechanism; it is a strategic opportunity to grow globally from the heart of India.